The Philanthropy Collaborative

Regional Case Studies

Georgia Aquarium
Atlanta, GA




Cofounder of Home Depot Bernie Marcus gave a $250 million gift to seed development of Georgia Aquarium and help revitalize downtown Atlanta. Today, the aquarium is one of the country's biggest attractions. The aquarium has drawn more than 13 million visitors since it opened in 2005, revitalized a once stagnant downtown, and generated about $1.6 billion for the greater Atlanta metropolitan area. When all the long-term social and economic benefits and the multiplier effects are included, the original seed grant from Mr. Marcus contributes about $190.98 million to the GDP and is responsible for about 2,691 jobs.

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